Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
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Social care group Anchor seeks agency for Grey Pride campaign
25 May 2012 | by John Owens
. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
councillor with links to local building companies quickly led to the formation of a Facebook group designed ...
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
Client view: Adopting a new approach
24 May 2012 | by Adam Hill
the need for organisations to develop a firm evidence base and to build alliances to demonstrate wide ...
Aspire 'stories' by JWT London
22 May 2012
direct marketing campaign to increase brand partnerships.
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
World Cancer Research Fund hires Sarah West for top comms role
21 May 2012 | by John Owens
. Building on the excellent work that has already been done, we will be focusing on how to best support ...
The Civil Service Benevolent Fund changes name
21 May 2012 | by John Owens
was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
Home Office calls fast-turnaround ad pitch
17 May 2012 | by Jeremy Lee
existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
