03 May 2012
| by Ian Darby
"to bring to life its new brand message". ...
27 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
packaging on children, calling for all branding to be removed from packs....branding on tobacco packaging, supported by a series of press ads.
The film coincides with Cancer ...
28 Mar 2012
| by Gemma Charles
brands and government aimed at investigating commercialism....people.
The committee said: "While no one individual brand is to blame, children and young people must ...
and branding techniques on young people a feature of its new school education programme to raise resilience ...
dialogue between Government and big brands, to further this debate.
The ASA said it would "take ...
09 Mar 2012
| by Graham Oakes
Building a strong business case for investment in a technology project will help all those...because they are building from a firm foundation - they have a solid business case for what they are doing.
How does one set about building an effective business case? Courses are available on the subject - I ...
-purposes because they have a fuzzy idea of what they are trying to achieve.
Second, it helps you build ...
14 Feb 2012
| by Sarah Shearman
The Prime Minister's office is launching a digital brand intended to help young people make better...In a document seen by Marketing , Number 10 said it will develop a web platform under the brand ...
and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ...
is in discussions with digital agencies about the design and build of the platform.
Separately, the Department ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
building. The four characters each have to hold a corner of a blanket to catch the child.
The National ...
27 Oct 2011
| by Sara Kimberley
will be responsible for the brand's creative and strategic marketing activity in the UK and overseas. It will initially focus on the university's brand strategy with an above-the-line campaign.
TMW, Meteorite and 20 ...
13 Oct 2011
| by Gemma Charles
brands for the anti-obesity scheme....' report highlights the importance of food and drink brands in meeting the target. 'The contribution ...
in community settings.
A co-branded LazyTown and Change4Life scheme targeted at children under the age ...
25 Aug 2011
| by Helen Edwards
.
Even if you choose a brand-management elective to run alongside the compulsory modules, you will find ...
with agencies, conversely, will feel more frustrating than ever, as your ability to see branding issues through ...
23 Jun 2011
| by Loulla-Mae Eleftheriou-Smith
Brands need to engage with parents in fresh and entertaining ways is the unequivocal verdict...brands, such as Innocent, PizzaExpress, Lego and Manchester City.
Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ...
and money".
Longton said that brands need to involve mums and enfranchise them, referencing a recent ...