The Civil Service Benevolent Fund changes name
21 May 2012 | by John Owens
was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
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Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
Home Office calls fast-turnaround ad pitch
17 May 2012 | by Jeremy Lee
existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
Laura McKechan: Mastering the art of war
17 May 2012
activities'. Before that happens, a 35m building project will see the London HQ's lower ground floor dug out ... "Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
Museum of London readies comms drive
10 May 2012 | by Sara Luker
on social media. This audience can become powerful brand advocates. 'We were producing far too many ... produced so only the 'very best' stories are highlighted. The museum is keen to build its digital ...
John Shewell: Why good communication can be disruptive
19 Apr 2012 | by John Shewell
dialogue, which is the hallmark of building relationships which can lead to a better reputation. Organisations have the opportunity to encourage big conversations and demonstrate they are a democratic brand which is willing to listen and respond to community concerns. This also builds trust and can only ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
brands and government aimed at investigating commercialism....people. The committee said: "While no one individual brand is to blame, children and young people must ... and branding techniques on young people a feature of its new school education programme to raise resilience ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...
Portland launches local advisory arm with Kevin McKeever at helm
22 Mar 2012 | by Matt Cartmell
. McKeever added: 'It's possible that we would advise new directly elected mayors, for instance, on building ...
John Shewell: The Guardian's three pigs are a good lesson for public sector
15 Mar 2012 | by John Shewell
tools to enhance their communications capabilities. However, comms teams need to consider how to build ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
