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Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice. The agencies invited ...
What has the past week told us about its value to brands?...products and brands" and that it "continues to be a very effective tool for engaging with our customers ...
very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what should get built, not building what had already been decided,' he explains. A move to London soon ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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