25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
25 May 2012
| by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it.
The brands involved in the trial included Unilever ...
-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
, said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
22 May 2012
| by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ...
exclusive content and receive special offers.
This dramatically increased brand engagement ...
on to interact with the commercial, interacting and developing an affinity with the brands.
As the digital ...
18 May 2012
| by Nick Batten
is really starting to build especially so in Tom's case, because he's already got so many fans ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which ...
made it a "special place, demanding special care". "If brands are not to be resented in this highly ...
and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
17 May 2012
| by Katherine Levy
to be alarmed about.
The race is on for brands to come up with clever, creative ways of executing consent ...
15 May 2012
| by Sara Luker
alternative sports lifestyle brands....to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
15 May 2012
| by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ...
is stunting the creative potential of mobile, by stopping developers from building mobile web experiences ...
.
It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ...
11 May 2012
| by Maisie McCabe
target listeners to truly engage with the Smooth Radio brand and explore what it has to offer ...
for brand ambassadors , who then featured in subsequent ad campaigns, and the promotion of Smooth Radio ...
11 May 2012
| by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
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