20 Apr 2012
| by Sara Luker
be working to bring new audiences to iconic franchises, while helping to build new ones like Sleeping Dogs to iconic stature. The agency aims to help build and maintain excitement around key titles while bringing ...
with lifestyle, fashion and music brands large and small, and their ability to create engaging content ...
02 Apr 2012
| by Matthew Chapman
than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street....video-gaming specialist and Game is the leading brand in a 2.8bn market in the UK.
"We have ...
26 Mar 2012
| by Matthew Chapman
Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half
06 Mar 2012
| by Gemma Charles
Tesco is seeking to build brand engagement with customers through the launch of its first Facebook
29 Feb 2012
| by Sarah Shearman
for brands to deliver targeted video ads to global audiences across high quality media properties on a ...
28 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
, prepares to launch a branded theme park in Finland....and associate it with a strong and well-known brand."
The park does not have an official opening date ...
27 Feb 2012
| by Emily Hunt
, possibly more than ever, open to engagement with brands through gaming.
For marketers looking to tap into this market, brand tie-ins and sponsored free games can be a great way to engage.
Like any targeted ...
have found that older women:
Are open to brand tie-ins and sponsored free games as long ...
21 Feb 2012
| by Daniel Farey-Jones
-cinema, we can really engage film and games fans with the 'Mass Effect' brand as they name the UK s favourite ...
20 Feb 2012
| by Sara Luker
Symantec as a consumer-facing brand, reinvigorating consumer interest in the company s security and anti-virus brand Norton.
It is thought Fox has been hired for his consumer experience and knowledge of turning a ...
02 Feb 2012
| by Anne Cassidy
to promote the games.
For Resident Evil 5, which was released in 2009, activity included branded web pages ...