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West Brom replaces Bodog with Zoopla

months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...

NBA gets serious about cracking UK

organisations, but can it finally build the brand in the UK this year?...of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

Bet365 to sponsor French Open on ITV

the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...

Novak Djokovic to wear Uniqlo at French Open

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand...The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... will wear its brands at this year's French Open tennis championships. Sergio Tacchini was unavailable ...

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US. To grow brand awareness internationally, Under Armour ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...

Ryder Cup appoints Grayling to handle international comms

be further developed in many ways, leaving a lasting legacy for Scotland and building momentum towards France ...

Think BR: Making the most of Euro 2012 sponsorship

these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...

The Football Association of Wales calls in Freshwater

a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...

Manchester City in agency hunt to promote Etihad Stadium

that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.