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Bet365 to sponsor French Open on ITV

the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...

Bauer axes Q TV after nearly 12 years to make way for Heat TV

with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer-branded ... under the editorship of Andrew Harrison and we re currently exploring how the Q brand can offer the consumer the best possible iPad experience. "The Q awards remain an important brand extension ...

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sci-fi series was endorsing TiVo. Gilbert also indicated he was very happy with the brand's first ...

Sainsbury's rapped by ad watchdog after Asda complaint

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

ITV poaches Channel 4's creative chief Phil Lind

build a strong ITV Creative and brand. "After some great years at 4 I can't wait to get stuck into a ...

Special effects company Artem appoints TPR for global brief

such as the Chemical Brothers. In addition, it has worked with artist Damien Hirst. While it is looking to build its ... brands such as Associated Press, as well as festivals and production companies not just in the UK ...

Champions League final peaks at 10.6 million on ITV1

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.