24 May 2012
| by Matthew Chapman
Radio and outdoor activity launched today (24 May).
Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range .
The first lines to be upgraded ...
23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
Sainsbury s stores were participating in Brand Match.
It is not clear whether this point was accurate ...
23 May 2012
| by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships...picture.
So what about the brands?
Brands have always been the poor relation when it comes ...
and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have.
Increasingly retailers are stepping on the brands toes as they use this data to work ...
17 May 2012
| by Anthony Hilton
One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided with a bigger squeeze on consumer spending and a souring of the mood towards the firm's effort to build a ...
15 May 2012
| by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ...
consumers have perceived store brands to be the same as or better than national brands on all attributes ...
brands became the popular choice for shoppers, not only due to their cut prices, but because across ...
14 May 2012
| by Matthew Chapman
development of new sectors favours the brand that gets there first, and they will earn the most amount ...
of branded goods two years ago made sense. But there isn t anything of difference or value with Simply M S ...
about how much they are prepared to spend to get quality. "In fact the move to branding an entry price ...
11 May 2012
| by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
10 May 2012
| by John Owens
by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...
09 May 2012
| by Matthew Chapman
Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have..., including the 'Live Well for Less' brand positioning and Brand Match price promise. Justin King, chief ...
with what today's savvy shoppers want. Brand Match, combined with our use of coupon-at-till, has improved ...
through Nectar". King added that Brand Match had resulted in an increase in the percentage of customers ...
09 May 2012
| by Matthew Chapman
, as it seeks to boost its branded-content strategy.
to remove filters
