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John Woodcock: Coalition needs to address basics

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

Client view: Adopting a new approach

the need for organisations to develop a firm evidence base and to build alliances to demonstrate wide ...

Chime pushes ahead with Bell Pottinger sale

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

David Cameron is warned events are 'out of his control'

past two months for the Government. The Conservative brand is retoxifying at a faster pace with a ...

John Woodcock: Tories need to be the people's party

Miliband took an early decision to use every opportunity to brand the Tories as out of touch. He ...

Danny Rogers: Portland purchase signals industry upswing

already large portfolio of global marcoms brands. This is an optimistic premium model that has so far ... -end consultancy brand, although its expansion has not always gone smoothly. FTI Consulting has also had mixed ...

Ken Livingstone must move from personality to policy, say comms consultants

'. Calling Johnson a one-man detoxification machine for the Conservative brand, he pointed to what he saw ...

ASA raps Scotland's panda 'gift' claim

. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...

John Woodcock: Tory pillars come tumbling down

-inflicted - a build-up of corrective clever wheezes that ended up making the situation much worse. The Budget ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.