Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
the association's international comms. The football governing body has recently relaunched its brand ... : 'We have a great opportunity to capitalise on our success by building a long-term fan base ... on building a following for the team across the association's digital and social media platforms. The agency ...
this was the first time a PR agency would be called in to promote the event. Jenkins said: 'We have a good brand ...
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
of interests, and building longer-term reputation as a means of seeking a legitimate authority to influence ... to develop a firm evidence base and to build alliances to demonstrate wide support for particular positions ...
the scheme contentious. But, inevitably, anything that involves building hundreds of homes or putting a large ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.