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Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

New business leagues (25 May 2012)

24 May 2012

on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

brand has featured on the Tottenham Hotspur match shirt for the 2011-2012 Barclays Premier League season ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year. The retailer has ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited....well-known toilet-cleaner brand (no names), that s the sight that our advertising inflicted on our ... of which is ancient history now. Choice proliferation at every stage of people s interactions with brands ... . The inevitable question is 'what s in it for me?' What is your brand going to offer me in exchange for my ...

Brand barometer: Network Rail viral campaign reviewed

18 May 2012

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ... with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...

RAJAR Q1 2012: Views from the radio advertising buyers

17 May 2012 | by Maisie McCabe

the board: Kiss UK posts record reach of almost 4.4 million; the addition of 60s and 70s brands have boosted ... ; TalkSport remains strong in the market; and a solid performance from the GMG brands. "Although 90 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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