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Social care group Anchor seeks agency for Grey Pride campaign

25 May 2012 | by John Owens

. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

campaign in which various British things such as historic buildings, famous figures, iconic designs ...

Global: Fast Track to bolster Omani football's image

25 May 2012 | by Sara Luker

the association's international comms. The football governing body has recently relaunched its brand ... : 'We have a great opportunity to capitalise on our success by building a long-term fan base ... on building a following for the team across the association's digital and social media platforms. The agency ...

Public Sector: British Council seeks help for Going Global

25 May 2012

this was the first time a PR agency would be called in to promote the event. Jenkins said: 'We have a good brand ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice. The agencies invited ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Robin Grant: A man on a digital mission

24 May 2012 | by Sara Luker

very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what should get built, not building what had already been decided,' he explains. A move to London soon ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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