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Richard Hayes to leave Bauer

13 Feb 2012 | by Nick Batten

decision and I would like to personally thank him for his huge contribution to our brands and people and I ...

MG OMD on alert as Mitsubishi UK reviews media business

13 Feb 2012 | by Maisie McCabe

compared to 2011 and lagging other Japanese brands such as Honda (2.61%) and Toyota (3.79%). Follow ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message....Zero. "The spot captures the essence of the brand as a beacon of possibilities, showing consumers ...

Drinks body launches campaign for responsible alcohol marketing

13 Feb 2012 | by Sarah Shearman

aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user-generated content from brand pages on Facebook within 48 hours. The tool supports a training roadshow that EDFR ... , lobbying groups have accused drinks brands of using social media to target young consumers. Last ...

Skyn condom brand takes testimonial approach

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a...The outdoor and digital campaign, created by Blac, launches the product s first global position as a premium condom brand, targeting women. The creative features female testimonials supporting the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ...

Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

Lefever, Rescue Remedy brand manager UK and Ireland, at Nelsons, the UK's leading manufacturer of natural ... fun coming up with this campaign. Mellow Magic is a great fit for the brand, and we know that to put ...

The Collective appoints Holler to UK digital account

13 Feb 2012 | by Sara Kimberley

New gourmet probiotic yoghurt brand, The Collective, has appointed Holler as its first UK digital...for building brand awareness for the yoghurt brand, which launched in June last year. Holler will kick off a ... 's an exciting time for the brand, and we look forward to seeing our awareness increase rapidly through ... The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...

MasterCard extends Champions League sponsorship

13 Feb 2012 | by Alex Brownsell

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

Hearst appoints Prima publisher as Seaton joins Immediate

13 Feb 2012 | by Nick Batten

carries responsibility for all of Immediate Media's lifestyle brands, including parenting, outdoor ... huge asset to Prima, as we continue to expand the brand and its content across new platforms. "I ... for magazine publishers as we evolve our brands across new platforms, and I am delighted to be given ...

Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which.... There will also be a team of Dove brand ambassadors at the station, sharing gifts related to the question ... . It runs until 19 February and is part of the brand's ongoing 'Campaign For Real Beauty', which launched eight years ago. In January, Dove made a foray into YouGov BrandIndex's top 20 brands , replacing ...

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