28 May 2012
| by Sarah Shearman
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband.
The ending shows a huge dog painted on the side of a hill ...
23 May 2012
| by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...' actor, who has appeared in three ads for the brand since the end of March .
"Millward Brown tell us ...
at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ...
sci-fi series was endorsing TiVo.
Gilbert also indicated he was very happy with the brand's first ...
23 May 2012
With the recent weather suggesting we now live in a land of perpetual winter, the energy brand
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
22 May 2012
| by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production.
Steven Day, head of brand and communications, Everything ...
phase out the Orange brand.
He argued: "We've pulled out a number of high profile sponsorships ...
, efficiency and the [film focused] branding strategy".
Speculation that Everything Everywhere, the UK joint ...
21 May 2012
| by Noelle McElhatton
that because we can carry those sites on our open platforms.
You re a mass market brand and it s hard ...
social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
18 May 2012
| by Sara Luker
and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...
17 May 2012
| by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....handset.
The brand has relied on exclusivity to push sales, with partnerships with big names ...
,000 - The number of units sold since 2002
120 - branded stores in 70 countries
Source: Vertu
ANDREW ...
contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
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