28 May 2012
| by John Owens
brand between them that had helped the monarchy embrace modernity . These efforts were further ...
25 May 2012
| by Hannah Crown
are to increase brand awareness of Parkdean and to inform consumers about each park.
Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
25 May 2012
| by John Owens
.
'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...
25 May 2012
| by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
25 May 2012
| by Sara Luker
the association's international comms. The football governing body has recently relaunched its brand ...
: 'We have a great
opportunity to capitalise on our success by building a long-term fan
base ...
on building a following for the team across the
association's digital and social media platforms. The agency ...
25 May 2012
this was the
first time a PR agency would be called in to promote the event. Jenkins said: 'We have a good brand ...
24 May 2012
| by Hannah Crown
awarded a global brief.
Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ...
's offices in New York and Sydney.
Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
24 May 2012
| by Danny Rogers
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
24 May 2012
| by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ...
new names there is always a danger of the main client brand being overshadowed.
Money saved from ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...