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Monarchy's modern approach key to success, claim PROs

brand between them that had helped the monarchy embrace modernity . These efforts were further ...

Lucre lands consumer PR brief for Parkdean

are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Social care group Anchor seeks agency for Grey Pride campaign

. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...

Lessons from The GREAT Campaign

campaign in which various British things such as historic buildings, famous figures, iconic designs ...

Global: Fast Track to bolster Omani football's image

the association's international comms. The football governing body has recently relaunched its brand ... : 'We have a great opportunity to capitalise on our success by building a long-term fan base ... on building a following for the team across the association's digital and social media platforms. The agency ...

Public Sector: British Council seeks help for Going Global

this was the first time a PR agency would be called in to promote the event. Jenkins said: 'We have a good brand ...

Splendid retains £1m Smirnoff account

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Food & Drink: Take your hat off to Benito's tweet deal

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.