24 May 2012
| by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
24 May 2012
| by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music...after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see.
Music and brands: Old school vs new wave
Case Study: Smirnoff ...
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
24 May 2012
| by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
24 May 2012
| by John Reynolds
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand...The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand.
The deal will also involve Djokovic working on future ...
will wear its brands at this year's French Open tennis championships.
Sergio Tacchini was unavailable ...
24 May 2012
| by Sarah Shearman
by Facebook's sales team to brands.
Facebook did not respond for requests for comment at the time of publishing.
Facebook has been working to improve measurement for brands on the site and recently ...
24 May 2012
| by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
24 May 2012
| by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ...
of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
24 May 2012
| by Campaign staff
to interrogate the marketers.
The new approach has been branded Mutual Decision. David Wethey, the AAI ...