25 May 2012
| by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...when building global brands was top of the agenda, today it's shifting back to front-line marketers ...
building brand equity. The way we do it is different.'
'The core is the same,' agrees Donnelly. 'The ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ...
23 May 2012
| by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....prominent brands and design agencies that are committed to championing and recognising achievements ...
' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
22 May 2012
| by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
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