24 May 2012
| by Sarah Shearman
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
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