25 May 2012
| by Gemma Charles
Starbucks is the most prominent, followed by Costa
24 May 2012
| by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ...
new names there is always a danger of the main client brand being overshadowed.
Money saved from ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
21 May 2012
| by Gemma Charles
, is centred around its new set of sporting brand ambassadors including pole-vaulter Holley Bleasdale and boxer ...