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Lucre lands consumer PR brief for Parkdean

are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Expedia hires Fleishman-Hillard after European consolidation review

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice. The agencies invited ...

Helen Edwards: Why borderline decisions can make or break a brand

for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ... chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands...of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.