25 May 2012
| by Hannah Crown
are to increase brand awareness of Parkdean and to inform consumers about each park.
Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
25 May 2012
| by Daniel Farey-Jones
marketing team. ( Marketing )
British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing )
Directories brand Yell has parted company with group ...
24 May 2012
| by Sara Luker
-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice.
The agencies invited ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways has promoted Hamish McVey from brand and design manager to head of brands...of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign .
Comber continues to report to Frank van der Post, managing director, brands and customer experience.
McVey will be responsible for defining BA's brand and communicating it consistently ...