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ANALYSIS: What’s the beef at Burger King?

that keeps the franchisees happy. They are paying not just for the Burger King brand, but also ...

NEWS: Gordon’s drops TCG and puts account out to pitch

Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United...Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United ... on Gordon s Gin by The Communication Group. Steve Boland, head of brands publicity at United ... s third biggest spirits brand. But TCG will continue to work on the account until a replacement ...

BELOW-THE-LINE: BRIEFS

-figure sponsorship deal with Newbury Racecourse. City Index is to build a branded bar there. Staff ... -designed packaging for teen brands OXY 10, OXY 10 Cover-up and OXY 5. Kartupelis business win PR ... disagreed over creative strategy for the Sega brand. Sega was unavailable for comment. Card with a ...

NEWS: WH Smith chooses first group press manager

the new job was borne out of a need to build a reputation for the group, which includes Virgin Our ...

MEDIA: BRIEFS

Telegraph. Moore builds his team Charles Moore, who has replaced Hastings as editor ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

approach to their brands, says Simon Clark, chief executive of integrated agency Clark That is to say ... in which many clients are structured, with brand, communications and advertising managers all having ... don t normally meet together, says Snow. The brand manager isn t used to dealing with PR unless he ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

because of the partnership forged between the PR, brand management and sales teams. This has ...

NEWS: Astra picks H&K for Losec push

to be considering selling the Losec brand over-the- counter in some markets at the beginning of the next century ...

NEWS: KPMG hunts agencies for management arm

are vying for two pieces of business: a corporate account to boost the KPMG Consulting brand ...

ANALYSIS: The BBC’s painful but necessary renewal

that the BBC has worked hard to build on existing support for public service broadcasting. And despite ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.