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Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises...Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises his view of the truism that wit is a panacea for a weak campaign Do humorous ads really sell ... built by humorous, sometimes very funny, advertising. Does that mean humour can sell any brand ...
This traditional brand was first made in 1740 in the City of London by the Bishop family...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs ... not just a bottle of bubbly but also a dram or two of this week s mystery brand. A tricky one last ...
From Tony Muranka, advertising creative independent, Richmond, Surrey I endorse Steven May-Russell s letter ( Start off with the brand values, Marketing, November 29). His last sentence Having the product designer on the marketing team keeps the focus on the product , is entirely true for James Dyson ...
August, has been considering the move for most of this year. The change completes the branding ...
in on a brand team unit meeting and listened to the conversation, I think you d be hard-pressed in a lot ... brand team concept took shape at the agency s old St Martin s Lane offices. McDonald s, which is now ... . Nor is Gatfield speaking out of ignorance when he condemns the subsidiary set-up. Before the brand ...
and which was relaunched last year. Still known mostly for its medicinal brands, it still dominates its...and which was relaunched last year. Still known mostly for its medicinal brands, it still dominates its ...
From Richard Woolston, group product manager, Web International, London NW10
- which still bears the name of its two founders - was a real brand by the 1840s. It was one...Today s mystery product traces its roots back to the sixteenth century and this edible version - which still bears the name of its two founders - was a real brand by the 1840s. It was one ... and in 1935, the families sold out to the American company which still owns the brand. Intended for cooking ...
over the country. Brand share points were gained overnight, never to be lost. One famous high ... and lasting impact on sales and the status of the brand. So, would we claim that PR can change the fortunes of a brand, not just in the long term, but overnight? And, if so, what are the ingredients ...
over the country. Brand share points were gained overnight, never to be lost. One famous high ... and lasting impact on sales and the status of the brand. So, would we claim that PR can change the fortunes of a brand, not just in the long term, but overnight? And, if so, what are the ingredients ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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