Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises...Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises his view of the truism that wit is a panacea for a weak campaign Do humorous ads really sell ... built by humorous, sometimes very funny, advertising. Does that mean humour can sell any brand ...
The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance...The cash-strapped Outward Bound Trust, which aims to build character by stretching endurance to the limit, has turned to advertising in an effort to solve its financial crisis. The charity has appointed Bates Communications, the Dorland group through-the-line subsidiary, to mount a campaign ...
account of the Halifax and Leeds building societies....Bates Dorland has ended its year in spectacular style by winning the pounds 26 million combined account of the Halifax and Leeds building societies. The agency was told late on Wednesday that it had triumphed in the winner-takes-all pitch against Abbott Mead Vickers BBDO, which has handled ...
John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet...John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet users If you were asked to come up with five brands which cry out for an Internet site, the chances are Tango would be one of them. As a young, daring brand, with a reputation for subversive ...
-secret meetings to discuss the fate of its prestigious Rennie brand....Roche Consumer Healthcare has been talking to three London agencies in a series of top-secret meetings to discuss the fate of its prestigious Rennie brand. Bates Dorland, the main roster ... . It is not yet clear whether just Rennie, or the whole stable of brands - worth around pounds 8 million ...
beer, Arrol s 80, in the first ever campaign for the brand....Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s new extra-strength bottled beer, Arrol s 80, in the first ever campaign for the brand. Three 48-sheet posters have ... , the strength of the bottled brand has been increased to 4.7 per cent alcohol by volume. Client ...
mineral water brand to put the advertising on test against the equivalent created in France by Euro RSCG....mineral water brand to put the advertising on test against the equivalent created in France by Euro RSCG ... , which distributes Evian mineral water and its sister brand, Volvic, in the UK. It also follows ... of its brands were streamlined into separate networks. The Evian pan-European business shifted ...
budgets for 1996. The account incorporates pounds 8 million of brand-building advertising ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...
press, Wimpey Homes is now believed to be considering other media options in a bid to build on its ... . The win marks a burst of review activity and increased spend in the house-building market ...
million, full-service worldwide account. ICI Paints, which owns the Dulux brand, kicked off ... to the account, the Slough-based ICI Paints is planning to launch Dulux as a global brand next year. It is understood to be keen to appoint an agency network to act as a brand guardian , which may see the famous ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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