to remove filtersNEWS: WH Smith chooses first group press manager
08 Dec 1995
the new job was borne out of a need to build a reputation for the group, which includes Virgin Our ...
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NEWS: Gordon’s drops TCG and puts account out to pitch
08 Dec 1995 | by MICHAEL KAVANAGH
Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United...Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United ... on Gordon s Gin by The Communication Group. Steve Boland, head of brands publicity at United ... s third biggest spirits brand. But TCG will continue to work on the account until a replacement ...
MEDIA: BRIEFS
08 Dec 1995
Telegraph. Moore builds his team Charles Moore, who has replaced Hastings as editor ...
FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction
08 Dec 1995 | by ROBERT GRAY
approach to their brands, says Simon Clark, chief executive of integrated agency Clark That is to say ... in which many clients are structured, with brand, communications and advertising managers all having ... don t normally meet together, says Snow. The brand manager isn t used to dealing with PR unless he ...
NEWS: Astra picks H&K for Losec push
08 Dec 1995 | by LEXIE GODDARD
to be considering selling the Losec brand over-the- counter in some markets at the beginning of the next century ...
NEWS: KPMG hunts agencies for management arm
08 Dec 1995 | by LEXIE GODDARD
are vying for two pieces of business: a corporate account to boost the KPMG Consulting brand ...
ANALYSIS: The BBC’s painful but necessary renewal
08 Dec 1995 | by MICHAEL KAVANAGH
that the BBC has worked hard to build on existing support for public service broadcasting. And despite ...
Profile: Bill Spears, Cunard Line; Coming out of dry dock
08 Dec 1995 | by ROBERT GRAY
and debris from building work littering the ship. Many passengers complained vociferously ...
NEWS: STOP PRESS
08 Dec 1995
Lancaster to launch a refresher campaign for its 100-year-old brand - Liquorice Allsorts. Cameron ...
Bombay boom
01 Dec 1995 | by AMANDA HALL
of familiar brands, including United Distillers, Levi s, Compaq and ING Bank. IPAN works for BT, DHL ... t look out of place on a derelict building site and there s the added entertainment of the occasional ... . At the moment we re building business. Traditionally the Indian stockmarket is heavily driven ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
