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THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

for the authentic Australian brand to compete with other high- street restaurants such as Pizza Hut ... marketing director of Derwent Valley Foods, and ex-Allied Domecq manager, Simon Wiles. Branded ...

THIS WEEK: Littlewoods in football focus

and pounds 14m FA Cup sponsorship. The wins cover all business for Littlewoods three brands, Pools ... . The decision to unite the three brands and review the advertising and media accounts followed the appointment ... its commitment to the Pools business, launching TV advertising to support the brand and trialling ...

MARKETING MIX: Christmas competition

the manufacturer who wants us to stop laughing. 6 June Which macho brand shocked the nation ... is she? 8 August Heinz, that most branded of brands, made a move that amazed ... as the sporting celebrities most likely to deter the public from buying a brand. Who are they? 11 ...

THIS WEEK: STOP PRESS

than three commercials per break, has drawn in 150 brands in three months. Greg Dyke, the head ... retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

strategic value because it brings customers back to the brand concerned. The Classic Malts range ... information and your money back off a full bottle. This hooks customers back into the brand. Like ... from the pre-Christmas sales period and they must fight retailers for control of their brands ...

MEDIA: Can a launch do the business on Sunday?

the brand with the quality needed to distinguish itself in the market. Varley points out ... Pearson has looked at opportunities for extending the Financial Times brand - but a Sunday paper makes ...

ADVERTISING: Alcohol faces rap if it goes over the limit

. Brand preference may be promoted as a mark of the drinker s good taste and discernment ...

ANALYSIS: What’s the beef at Burger King?

that keeps the franchisees happy. They are paying not just for the Burger King brand, but also ...

INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach

in on a brand team unit meeting and listened to the conversation, I think you d be hard-pressed in a lot ... , that being in an old building negates the possibility of integrated work. Indeed, Gatfield s much- prized brand team concept took shape at the agency s old St Martin s Lane offices. McDonald s, which is now ...

THIS WEEK: Facia to overhaul brands

of its portfolio of brands with the relaunch of luggage chain Salisburys....-awaited overhaul of its portfolio of brands with the relaunch of luggage chain Salisburys. The 175-strong ... for a womenswear brand. Industry eyes are firmly fixed on Facia to see what it will do with some of the weaker brands in the portfolio, which has a total sales of over pounds 250m ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.