Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises...Why do funny ads work for beer brands but not for, say, cleaning goods? Winston Fletcher revises his view of the truism that wit is a panacea for a weak campaign Do humorous ads really sell ... built by humorous, sometimes very funny, advertising. Does that mean humour can sell any brand ...
-secret meetings to discuss the fate of its prestigious Rennie brand....Roche Consumer Healthcare has been talking to three London agencies in a series of top-secret meetings to discuss the fate of its prestigious Rennie brand. Bates Dorland, the main roster ... . It is not yet clear whether just Rennie, or the whole stable of brands - worth around pounds 8 million ...
execution worldwide. Montero feels agency networks are key in the globalisation of brands ... tartar. Some observers query whether any agency can handle so many brands for one company ...
as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now ... to fully reflect that. And a gallery of disparate brand logos has emerged since the supermarket chain ... the corporate branding. First, RPA trawled the competition looking at how other companies convey ...
than three commercials per break, has drawn in 150 brands in three months. Greg Dyke, the head ... retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which...More than 50 international brands have signed up with the HelpAd charity advertising scheme ... . HelpAd enables major brands to advertise on the packaging of complementary products, such as butter on bread, and stain remove, on ketchup bottles. Promotion of the HelpAd brand among consumers is due ...
Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United...Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United ... on Gordon s Gin by The Communication Group. Steve Boland, head of brands publicity at United ... s third biggest spirits brand. But TCG will continue to work on the account until a replacement ...
Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded...Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded-vitamin suppliers to lower prices by slashing the cost of their private-label ranges. All three grocers ... branded vitamins last month. Both retailers were found to be breaching RPM, the UK s last price ...
s decision to sell off the brand may indicate a wider malaise within the vitamins and minerals market...s decision to sell off the brand may indicate a wider malaise within the vitamins and minerals market ... it was about to follow the market s trend and sell off peripheral brands. But the fact that high ... at the prospects for the branded vitamins, minerals and supplements market and been disturbed at what he saw ...
, while freeing up additional funds for brand-building media. Colgate is the first fmcg giant ... in billings. In the UK, Y s share of the business, but it gains the Ajax household cleaner brand ... executive officer of Colgate, promised: We will be investing even more in core brand advertising next ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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