account of the Halifax and Leeds building societies....Bates Dorland has ended its year in spectacular style by winning the pounds 26 million combined account of the Halifax and Leeds building societies. The agency was told late on Wednesday that it had triumphed in the winner-takes-all pitch against Abbott Mead Vickers BBDO, which has handled ...
budgets for 1996. The account incorporates pounds 8 million of brand-building advertising ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...
Chris Moss, the man who created the Orange brand for Hutchison Telecom, has been brought...Chris Moss, the man who created the Orange brand for Hutchison Telecom, has been brought ... the bank s product and branding campaigns as it prepares for the pounds 13.6bn merger with Lloyds ... sure our campaigns are as effective and as powerful as possible, and ensuring that the brand ...
in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues...in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues ... to invest in dozens of tightly- targeted commercials has paid off handsomely. The brand hit the table ... consistent presence in the last quarter which leaves the brand in ninth place overall. And although the ad ...
are vying for two pieces of business: a corporate account to boost the KPMG Consulting brand ...
sparked a huge debate in Norway about brand building and the merits of knocking rivals advertising ... , the agency that has handled Barilla s 20-year-old Mulino Bianco biscuit brand since 1989, understands ... by the seven breweries that own the brand, decided that they wanted to pursue a radically different approach ...
place on the Johnson and Johnson roster for the first time by scooping two major brands from Centra Healthcare. The brands - a dandruff shampoo, Nizoral, and the throat lozenge, Tyrozets - are expected to test-launch on TV early next year. Advertising spend on both brands could reach pounds 4 million ...
this year. With a 1997 flotation in sight, Wright s strategy is to build a broadly based international ...
an American who has only ever worked for his country s real icon Brands - McDonalds, Coca-Cola and, since...This Thursday, in case you hadn t realised, is Thanksgiving. A perfect time to cast away an American who has only ever worked for his country s real icon Brands - McDonalds, Coca-Cola and, since 1987, American Express. John Steward spent two years in Germany before coming to the UK 18 months ...
years ago. Reed Travel Group has asked four agencies to pitch for its first global branding ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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