to remove filtersADVERTISING: BRIEFS
08 Dec 1995
to reinforce the gritty image shown in the brand s new cinema and television work. The ads use messages ...
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MARKETING MIX: LETTERS; PR boosts sales of Wonderbras
08 Dec 1995
because of the partnership forged between the PR, brand management and sales teams. This has ...
PRIVATE VIEW
08 Dec 1995 | by JAY POND-JONES
Project: Whyte and Mackay Special Reserve Whisky Client: Ronnie Leggett, brands controller Brief: Position Whyte and Mackay as a credible spirit brand among younger drinkers Agency: Collett Dickenson ... , managing director Brief: Reassert Sekonda s position as the UK s leading watch brand Agency: M ...
NEWS: Wieden opens three new Euro shops
01 Dec 1995
that a two-year analysis of how to improve brand service in local markets finally began to take shape ... plan. It sees it as a way to maintain the integrity of the brand across markets, a source explained ...
SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Millward Brown: International Campaign: Gold
24 Nov 1995
brand of the 80s as, through product placement and sponsorship, it became synonymous with the decade. By 1993 it was no longer appropriate to parade the brand s power and success. Hugo Boss was in danger of becoming unfashionable - a considerable problem for a fashion brand. Planning set out to define ...
THIS WEEK: Male genes take over Wrangler
23 Nov 1995 | by DAVID TEATHER
the brand for the third time in as many years....Wrangler is set to part company with supermodel Paula Abbott as the company prepares to reposition the brand for the third time in as many years. Abbott was brought in to return the brand ... are concerned about the emasculation of the brand and are looking to return to a more macho image. Sales ...
MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire
23 Nov 1995 | by BEN ABRAHAMS
to Wrangler, with ten stories speculating that brand spokeswoman Paula Abbott was about to become the new ... to court controversy - it s anathema for many brands and their owners - the key factor in successfully PR ... serious crimes against their brands. The motive arises from increasing media literacy ...
THIS WEEK: Olympus name in question
11 Jan 1995 | by JULIAN LEE
The Olympus brand could be scrapped as part of a marketing review which has already seen...The Olympus brand could be scrapped as part of a marketing review which has already seen the sports retailer half the roll-out of its new-look stores. The move follows the chain s sale ... and whether the chain is to be branded Olympus or Sports Division will be made in the next six weeks ...
THIS WEEK: Nike Town sites come to Europe
11 Jan 1995 | by HARRIOT LANE FOX
, explained the move as part of the brand-building corporate direction . Nike is looking to dominate main ... in the US combine retailing with homage to the history of the brand and its sporting stars. One ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
