15 Dec 1995
The cash-strapped Outward Bound Trust, which aims to build character by
stretching endurance...The cash-strapped Outward Bound Trust, which aims to build character by
stretching endurance to the limit, has turned to advertising in an
effort to solve its financial crisis.
The charity has appointed Bates Communications, the Dorland group
through-the-line subsidiary, to mount a campaign ...
15 Dec 1995
| by KAREN YATES
-secret meetings to discuss the fate of its prestigious
Rennie brand....Roche Consumer Healthcare has been talking to three London agencies in a
series of top-secret meetings to discuss the fate of its prestigious
Rennie brand.
Bates Dorland, the main roster ...
.
It is not yet clear whether just Rennie, or the whole stable of brands -
worth around pounds 8 million ...
15 Dec 1995
| by MAIRI CLARK
and
imagine. Traditionally, we have dealt with these people by putting them
in a big building on the banks ...
15 Dec 1995
| by OUR PARLIAMENTARY CORRESPONDENT
specialising
in HIV work may run the risk of branding the disease a gay plague ,
with no relevance ...
15 Dec 1995
| by MARGARET HOOD
.
Accurist, the leading UK brand, is targeting the last-minute Christmas
shopper, who is typically male ...
14 Dec 1995
than three commercials per break, has drawn in 150
brands in three months.
Greg Dyke, the head ...
retailer to introduce eco-
labelling on its own-brand products. Bathroom tissue and kitchen towels ...
14 Dec 1995
| by HARRIET MARSH
that keeps the
franchisees happy. They are paying not just for the Burger King brand,
but also ...
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity
advertising scheme, which...More than 50 international brands have signed up with the HelpAd charity
advertising scheme ...
.
HelpAd enables major brands to advertise on the packaging of
complementary products, such as butter on bread, and stain remove, on
ketchup bottles. Promotion of the HelpAd brand among consumers is due ...
08 Dec 1995
-figure sponsorship
deal with Newbury Racecourse. City Index is to build a branded bar
there.
Staff ...
-designed packaging for teen brands
OXY 10, OXY 10 Cover-up and OXY 5.
Kartupelis business win
PR ...
disagreed over
creative strategy for the Sega brand. Sega was unavailable for comment.
Card with a ...
08 Dec 1995
you have
misled them, that cannot be good for any brand.
The loophole means that FoE could ...