budgets for 1996. The account incorporates pounds 8 million of brand-building advertising ... was drafted in last July to build a long-term marketing platform and Littlewoods is now keen to build on its ...
be observed across a number of unnamed researched brands. Last year, Unilever decided to assess ... brands in the South and South-east region, as well as Channel 4, GMTV and satellite. Millward ... -east as the control region. The research not only measured the effect of radio, it also addressed brand ...
and imagine. Traditionally, we have dealt with these people by putting them in a big building on the banks ...
. There will be a new branding campaign and a different programming strategy. Our relationship with the Media ...
. Accurist, the leading UK brand, is targeting the last-minute Christmas shopper, who is typically male ...
have a media person on each brand group. By comparison, concerns about profitability ...
This traditional brand was first made in 1740 in the City of London by the Bishop family...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs ... not just a bottle of bubbly but also a dram or two of this week s mystery brand. A tricky one last ...
Advertisers should be allowed to sponsor TV programmes directly related to their brands, according...Advertisers should be allowed to sponsor TV programmes directly related to their brands, according to a pressure group lobbying for changes in sponsorship rules. The ITC Licensees sponsorship group, which includes GMTV, Sky, UK Gold and NBC SuperChannel, has submitted its appeal ...
of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV...of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... . The firm then tried a series of stores within a store , with Vobis- branded shops within Powerhouse ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis-branded ...
in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues...in the table, most of them in first place, it is by far the leading brand in both Adwatch of the Year leagues ... to invest in dozens of tightly- targeted commercials has paid off handsomely. The brand hit the table ... consistent presence in the last quarter which leaves the brand in ninth place overall. And although the ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters