14 Dec 1995
| by AMANDA RICHARDS
Chris Moss, the man who created the Orange brand for Hutchison Telecom,
has been brought...Chris Moss, the man who created the Orange brand for Hutchison Telecom,
has been brought ...
the bank s
product and branding campaigns as it prepares for the pounds 13.6bn
merger with Lloyds ...
sure our campaigns are
as effective and as powerful as possible, and ensuring that the brand ...
14 Dec 1995
| by SHARON MARSHALL
of the booming home computer market, launching a series of
own-brand computer stores in the UK backed by TV...of the booming home computer market, launching a series of
own-brand computer stores in the UK backed by TV ...
.
The firm then tried a series of stores within a store , with Vobis-
branded shops within Powerhouse ...
and is to buy a series of retail shops. It has set up a UK head
office and aims to have 200 Vobis-branded ...
14 Dec 1995
| by GAIL KEMP
in the table, most of them in first place, it is by
far the leading brand in both Adwatch of the Year leagues...in the table, most of them in first place, it is by
far the leading brand in both Adwatch of the Year leagues ...
to invest in dozens of tightly-
targeted commercials has paid off handsomely. The brand hit the table ...
consistent presence in the last quarter which
leaves the brand in ninth place overall. And although the ad ...
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity
advertising scheme, which...More than 50 international brands have signed up with the HelpAd charity
advertising scheme ...
.
HelpAd enables major brands to advertise on the packaging of
complementary products, such as butter on bread, and stain remove, on
ketchup bottles. Promotion of the HelpAd brand among consumers is due ...
08 Dec 1995
Dutch computer company Tulip has signed a pounds 500,000 deal with Sky
to sponsor the broadcaster s weather reports.
The move is to increase its presence in the UK personal computer market,
where it has poor brand awareness.
The deal means Tulip being seen in all 12-second opening ...
08 Dec 1995
it
would sell a series of software applications under its WordPerfect
brand.
...
08 Dec 1995
| by SHARON MARSHALL
to strengthen the Cellnet brand by integrating advertising
and sponsorship work.
Lubin s appointment ...
01 Dec 1995
| by ANNE-MARIE CRAWFORD
How do you breathe new life into an established brand? Anne-Marie
Crawford considers the rebirth...the
channel that fitted that profile, Krautscheid says.
Building on the new brand platform, Motorola ...
How do you breathe new life into an established brand? Anne-Marie
Crawford considers ...
as a hip youth product, the
brand is still valued by its business-user clients.
Polaroid ...
01 Dec 1995
| by JOHN TYLEE
:12:95
CLOSE-UP: LIVE ISSUE/REJUVENATING OLD BRANDS; Can advertising make an
old brand fashionable?
..BL ...
. Is
advertising enough to revive a forgotten product, or are some brands
better left resting in peace ...
s minds, he insists, the brand is
remembered as fun .
He explains: With Martini it s a classic ...
24 Nov 1995
Art Director: Carl le Blond
Copywriter:Tony Strong
Client and Product: Bupa
Bupa is brand ...
insurance background. New brand advertising was required.
It was important that Bupa should not knock ...
positively as a brand. Qualitative research identified Bupa s most
motivating point of difference as its ...
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