NEWS: Cowan Kemsley nets Bellway Homes branding account
12 Jan 1995
, but Geoff O Connell, its marketing director, wants the new brand advertising to transcend the mundane ...
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NEWS: Abbott Mead picks up pounds 15m Prudential prize
12 Jan 1995 | by JOHN TYLEE
by the Leeds building society by capturing the Prudential s pounds 15 million business....by the Leeds building society by capturing the Prudential s pounds 15 million business. The win is a ... million account of the merged Leeds and Halifax building societies (Campaign, 15 December 1995 ... quarter of the year, will be to strengthen the Prudential brand within the crowded financial services ...
Mirror prepares ad campaign to boost flagging circulation
12 Jan 1995
The Daily Mirror is to return to generic brand advertising in the next two months in an aggressive...The Daily Mirror is to return to generic brand advertising in the next two months ... of which are the feminist comedian, Jo Brand, and the football pundit and former Today writer, Alan ... brand will also be promoted more heavily, Morgan said, as part of an attempt to woo readers from ...
NEWS: Vodafone in pounds 10m hunt for new shop
12 Jan 1995 | by EMMA HALL
million branding campaign planned for the spring....million branding campaign planned for the spring. BMP DDB Needham and Duckworth Finn Grubb Waters ... for the branding business. Vodafone, which became the UK s first mobile phone network when it launched ... -profile new consumer branding campaign and make use of a twofold budget increase. Vodafone s other ...
NEWS: McCanns beats rivals in dollars 200m Coke battle
12 Jan 1995 | by JOHN OWEN
-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands...-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands ... -Cola brand out of McCanns in July. Burnetts was also seen as a strong contender after it won the global creative task for the Fruitopia brand, for which it also buys media in Italy. Carat handles ...
NEWS: Euro RSCG shares global Reckitts with McCanns
12 Jan 1995
150 million in billings worldwide. Reckitts has consolidated its regional European brand portfolio into Euro RSCG. The major brands affected include Immac, Woolite and Steradent. Euro ... responsibility for leading consumer brands such as Airwick, Dettol, Harpic and Haze. David Warden ...
NEWS: NatWest to test Lintas with print assignment
12 Jan 1995 | by HARRIET GREEN
to produce creative print work. Ian Schoolar, NatWest s head of brand communications, said: BBH continues to act as NatWest s strategic lead agency and overall brand consultant. And it is developing the brand TV campaign. We wanted to focus BBH into these two main areas. This is too big a job ...
NEWS: Agency shortlist on cards as HHCL and Molson call it quits
12 Jan 1995
Howell Henry Chaldecott Lury has split officially from Molson Breweries, claiming that the relationship was put on ice two years ago. Molson, whose main brands are Molson Special Dry and Molson ... work for us, but our needs have changed. Molson has not done any brand advertising for two ...
NEWS: TMD swipes a slice of Rank Xerox from Y&R
12 Jan 1995 | by CLAIRE BEALE
. A series of new campaigns will be designed to increase brand awareness at both a local ...
NEWS: Bristol Myers orders dollars 60m review
12 Jan 1995 | by CLAIRE BEALE
. The Clairol range of hair colourants and Mum deodorant are the main UK brands, but on the Continent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
