to remove filtersCAMPAIGNS: FASHION; Karan’s party makes the A list
15 Nov 1996 | by SUE BEENSTOCK
, building design and style were invited along too. The Demi Moore and Bruce Willis ad campaign kicked off ...
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NEWS: Clarion adds flavour to image of Oriental Express food range
06 Dec 1996
has heard of it . The brand, a range of Chinese-style products from ready-made meals to mixed ...
NEWS: STOP PRESS
11 Oct 1996
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ... . Tunstall quits Britannia for Direct Line Fiona Tunstall, PR manager for Britannia Building Society ...
NEWS: GGT enters PR with purchase of FD parent BDDP
27 Sep 1996 | by STEVE BEVAN
itself as a holding company for brands - of which FD is one. He added: the UK is some way ahead ... , chairman and chief executive of GGT described FD as a premier brand with an outstanding reputation ...
The view from adland
20 Sep 1996 | by STEVE BEVAN
and Knowlton and Burson-Marsteller. For all its brand strength, B-M has, however, had its problems ... ? Specialisms in advertising agencies have not been overly successful, Sorrell points out. Separate branding ... to integrate. For Meyer, separate branding is about making clients feel comfortable: In our case ...
NEWS: Paul Vosloo is new director of Porter Novelli
20 Sep 1996
is chiefly designed to improve recognition of the group as an international brand. ...
NEWS: Consolidated hired to soften tequila’s image
23 Aug 1996 | by LEXIE GODDARD
designed to counteract the spirit s wild image and focus on brand quality and heritage....International Distillers and Vinters (IDV) is launching a PR drive for its Jose Cuervo tequila designed to counteract the spirit s wild image and focus on brand quality and heritage. The drinks giant has hired Consolidated Communications to execute the youth campaign, following a credentials ...
NEWS: PR praise and Labour brickbats for Lord Gummer
23 Aug 1996 | by REBECCA DOWMAN
and highlighted the contribution the pair have made towards building business in the UK. Meanwhile the PR ...
NEWS: STOP PRESS
23 Aug 1996
maternity break from Bass Bass Brewers brand PR manager Jane Sabini is going on maternity leave ...
ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle
23 Aug 1996 | by JANET IZATT
-ordinates the network push, individual broadcasters push their own brand in the market while the three sales houses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
