13 Dec 1996
, will be involved in
a range of new-media services designed to help build brands and elicit
consumer reaction ...
13 Dec 1996
A Website for one of the UK s most enduring cars, the Mini, launches
this week through Ammirati Puris Lintas, including screen savers,
quizzes and competitions.
The site for the 30-year-old car brand is based on the proposition,
express yourself . The heart of the site allows users ...
13 Dec 1996
| by DANNY ROGERS
-inventing itself and building gateways to the future, an issue
that s been very popular among FMCG clients ...
tend to rely on building
their own databases.
Jane Howard, group managing director of Leedex ...
13 Dec 1996
| by JOANNA MENDA
, the
company s ownership of the survey has been effectively established with
a good level of branding across ...
13 Dec 1996
| by KATE NICHOLAS
brand for Omnicom s generalist PR interests which has a combined income
of around pounds 90 million ...
- is intended to improve recognition of the group as an
international brand.
Lobbyist Ian Greer ...
12 Dec 1996
Malcolm Cox has left to become marketing
director of Emap Radio, which owns the Kiss brand ...
been running charity appeals in the run-up to
Christmas. Kiss FM has launched an appeal to build a ...
12 Dec 1996
futuristic blend of vodka, citrus juices and a brand new flavour,
koolberry, so it is highly appropriate ...
06 Dec 1996
global branding and advertising campaign for Pizza Hut. Martin was
responsible for launching ...
29 Nov 1996
| by PETE MILL
Filo, co-founders, Yahoo! Europe
Brief Launch and build the Yahoo! brand in the UK and Europe, conveying
the brand values --human, fun, reliable and comprehensive with added
value services
Created ...
.winspectator.com
Volvo UK
As an adman and T5 owner, I cheered Volvo s attempt to revitalise the
entire brand via ...
28 Nov 1996
| by PATRICK BARRETT
-old brand will be revamped as part of a global marketing
strategy designed to take on rivals such as BMW ...
of a marketing strategy designed to build a closer
relationship with its computer literate customer base.
The Ford-owned luxury car manufacturer is seeking to extend the appeal
of the brand ...