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Diary: If it’s Christmas...

If it s Christmas it must be time for my brand new PR Week Spot the Santa competition...If it s Christmas it must be time for my brand new PR Week Spot the Santa competition. The Santastic prize of a bottle of champers will go to the first sharp-eyed reader out of the bag who can reveal the true identities of the PR legends behind these dodgy beards. Answers on a Christmas card ...

NEWS: Samsung consolidates its UK PR with Charles Barker

would span both the consumer and business sectors. He said it would be responsible for brand awareness of existing Samsung Electronics products, specific equipment launches in the UK, and building the Samsung ...

ANALYSIS: financial PR; PR proves its worth in banking’s revolution

. Over the past two years, more and more building societies have offered competitive banking facilities ... t like banks. They have got used to receiving bad service. The brands may be strong but they have a lot ... a PR edge. We have a brand name that people trust. As a transport company, we re used ...

NEWS: Paragon staff establish Orange in-house team

was previously internal communications chief at Bristol and West Building Society. Young starts on 1 February. ...

NEWS: Royal Mail stamp of approval for Makovsky and Co

brand awareness of Royal Mail s North American operation, Royal Mail US, and support its expansion ...

NEWS: Avon calls on PR for image boost

to show that, she added. Countrywide has managed Avon s product PR for brands such as Avon ...

FOCUS INFORMATION SOURCES: Papering over the on-line cracks

-inventing itself and building gateways to the future, an issue that s been very popular among FMCG clients ... tend to rely on building their own databases. Jane Howard, group managing director of Leedex ...

CAMPAIGNS: research; Media revels in this info illness

, the company s ownership of the survey has been effectively established with a good level of branding across ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

brand for Omnicom s generalist PR interests which has a combined income of around pounds 90 million ... - is intended to improve recognition of the group as an international brand. Lobbyist Ian Greer ...

ADVERTISING & PROMOTION: BRIEFS

to review its brand communications. A new corporate identity is expected to be unveiled in April 1997 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.