19 Dec 1996
| by ANNA GRIFFITHS
we
deliver. We will ensure our marketing efforts in ITV as well as the
station brands ...
s
broadcasting brands with its hotel, service station and TV rental
franchises. It is too early for him to formulate plans on that side, but
he knows what he wants to do with straight TV branding ...
19 Dec 1996
A star was definitely born when our seasonal mystery brand was first
launched as a Christmas beer...A star was definitely born when our seasonal mystery brand was first
launched as a Christmas ...
in the town of
Leuven since 1366. But Leuven s most famous name, which also brands this
product ...
succeeded him,
but none of them were around when Brand X was first enjoyed. It came to
the UK in bottles ...
13 Dec 1996
| by DAVID BARKER
In the past, agencies delivered a united brand concept. That was until
marketing got increasingly...In the past, agencies delivered a united brand concept. That was until
marketing got ...
sees the brand as a limb
to be bandaged, an organ to be treated or an ingrowing toenail to be put ...
.
With the agency looking after only a tiny part of the brand
personification, control has now become the sole ...
12 Dec 1996
manager for brands....British Airways is expected to appoint Sue Moore, head of European
strategy, as its new general manager for brands.
She replaces Hamish Taylor, current head of brands, who is leaving to
become managing director of Eurostar.
Moore has been with the airline since 1987 and previously held a ...
12 Dec 1996
| by JULIAN LEE
series of rows this year.
An unfair competition law could bring an end to disputes between brand ...
momentum for an act that will rule out further spats
between retailers and brand owners, such as the most ...
range to brands such as Southern Comfort and Jack Daniels.
The Institute of Grocery Distribution ...
12 Dec 1996
s mystery brand was actually born in Australia.
That was in 1962, although it took a further eight years...s mystery brand was actually born in Australia.
That was in 1962, although it took a further eight years to reach
Britain. Launched here nationally in 1971, it was always positioned as a
fighting brand ...
the answer and
name the brand? If so, dial 0800 106011 and leave your details - you
could soon ...
06 Dec 1996
| by DANNY ROGERS
Effectiveness Awards for its Good to Talk campaign.
And last week emerged as the UK s strongest brand in Marketing s brand
equity survey.
As for community relations, Ash says BT puts back pounds 50 ...
06 Dec 1996
brand portfolio....Mars Confectionery is on the look-out for a third roster consumer PR
agency to help manage its brand portfolio.
The chocolate and sweet giant has invited PR companies to pitch for a
specific brief in order to make a selection.
At present consumer PR for Mars products is split between ...
06 Dec 1996
| by GORDON MACMILLAN
.
Smallwood commented: We re creating a brand built on successful media
values, with two of the world ...
29 Nov 1996
| by JOHN TYLEE
-Clark was forced to license its Kleenex toilet tissue
brands by the European Union, which ruled that the company ...
for the Kleenex toilet tissue brands,
which are controlled by a Swedish-based company, SCA Hygiene.
...