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MEDIA: Stations seek brand values’

we deliver. We will ensure our marketing efforts in ITV as well as the station brands ... s broadcasting brands with its hotel, service station and TV rental franchises. It is too early for him to formulate plans on that side, but he knows what he wants to do with straight TV branding ...

MARKETING MIX: I’ll name that brand in one !

A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer...A star was definitely born when our seasonal mystery brand was first launched as a Christmas ... in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product ... succeeded him, but none of them were around when Brand X was first enjoyed. It came to the UK in bottles ...

OPINION: Ad agencies alone can offer a true brand understanding

In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got ... sees the brand as a limb to be bandaged, an organ to be treated or an ingrowing toenail to be put ... . With the agency looking after only a tiny part of the brand personification, control has now become the sole ...

NEWS: BA selects new brand manager

manager for brands....British Airways is expected to appoint Sue Moore, head of European strategy, as its new general manager for brands. She replaces Hamish Taylor, current head of brands, who is leaving to become managing director of Eurostar. Moore has been with the airline since 1987 and previously held a ...

NEWS: Copycat brand law on horizon

series of rows this year. An unfair competition law could bring an end to disputes between brand ... momentum for an act that will rule out further spats between retailers and brand owners, such as the most ... range to brands such as Southern Comfort and Jack Daniels. The Institute of Grocery Distribution ...

MARKETING MIX: I’ll name that brand in one !

s mystery brand was actually born in Australia. That was in 1962, although it took a further eight years...s mystery brand was actually born in Australia. That was in 1962, although it took a further eight years to reach Britain. Launched here nationally in 1971, it was always positioned as a fighting brand ... the answer and name the brand? If so, dial 0800 106011 and leave your details - you could soon ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

Effectiveness Awards for its Good to Talk campaign. And last week emerged as the UK s strongest brand in Marketing s brand equity survey. As for community relations, Ash says BT puts back pounds 50 ...

NEWS: Mars invites bids to join sweets brand PR roster

brand portfolio....Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio. The chocolate and sweet giant has invited PR companies to pitch for a specific brief in order to make a selection. At present consumer PR for Mars products is split between ...

NEWS: Lowes hives off media to new Western brand

. Smallwood commented: We re creating a brand built on successful media values, with two of the world ...

NEWS: FCB unveils trendy trio for new Kleenex brand

-Clark was forced to license its Kleenex toilet tissue brands by the European Union, which ruled that the company ... for the Kleenex toilet tissue brands, which are controlled by a Swedish-based company, SCA Hygiene. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.