22 Nov 1996
| by KATE NICHOLAS
culture change.
So, as a group representing such strong brand names, can the new
Inchcape hope to emerge as a brand in its own right? Cushing says this
is an issue he has yet to get to the bottom of, but that he eventually
wants to build Inchcape as a powerful family brand .
At the moment we ...
01 Nov 1996
| by NICK PURDOM
with their own brand of questions...with their own brand of questions
The media loves a survey story but it is not just a matter of asking a ...
the brand name,
the more it s likely to turn off journalists.
Don t just state the figures - also ...
01 Nov 1996
to build the British Academy of Sport. The academy will be
funded by pounds 100 million of lottery cash ...
11 Oct 1996
| by PETER ROBINSON
as an ally of small businesses, establish a small
business database and build a relationship between them ...
20 Sep 1996
| by NICK PURDOM
be hourly, daily,
weekly or as required.
But things are set to change. We will build up the news ...
13 Sep 1996
| by LEXIE GODDARD
of which is aiming to license Mondex s technology and
brand to businesses in their country.
Robin ...
to Mondex International marketing director
Mark Gordon, is expected to build an in-house team when he ...
23 Aug 1996
| by LEXIE GODDARD
for a technically oriented, rather than the corporate
branding solution .
According to PR Week ...
23 Aug 1996
refers to as MIND s brand
management. Lobbying and parliamentary affairs are handled by MIND s
legal ...
16 Aug 1996
| by LEXIE GODDARD
-think is the result of a survey
commissioned by the company which showed the Dyno-Rod brand had an 80
per cent brand recall but many thought it only dealt with drainage.
Consolidated director Tom Wells ...
16 Aug 1996
| by JOHN-PIERRE JOYCE
s car services, sponsorship initiatives and
involvement in trade shows. Alamo is an established brand ...