06 Dec 1996
programme
would focus on building the Supermarket Direct brand and raising
awareness of the service ...
22 Nov 1996
| by ROBERT DWEK
and Provincial, as its PR head earlier this year
(PR Week, 9 February).
Watt s deputy at the building ...
month
later. The third N The building society industry and the retail industry are very alien ...
15 Nov 1996
for PR, following the departure of brand
communications manager Julia Nolan. The chain is currently ...
on marine extracts.
IPR award for the Bristol and West
The Bristol and West Building Society ...
15 Nov 1996
seeking some brand
differentiation as the products they are offered become closer in
function, quality ...
in the minds of consumers, the overriding aim for
companies must be to overlay strong corporate brand values on top of
their product brands. These values include not only social
responsibility, but also its ...
15 Nov 1996
| by SUE BEENSTOCK
, building design and style were invited along too. The Demi
Moore and Bruce Willis ad campaign kicked off ...
08 Nov 1996
| by JOHN-PIERRE JOYCE
salary of around pounds
60,000 and will involve brand marketing functions and internal
communications ...
25 Oct 1996
| by LEXIE GODDARD
Wool marketing body The International Wool Secretariat (IWS) has
appointed former Asda PR manager Jeni Cropper to co-ordinate global PR.
Cropper is now looking for a PR agency with international experience to
assist with her communication plans for the IWS, which owns the Woolmark
brand ...
27 Sep 1996
Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has
recruited The Red Consultancy...Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has
recruited The Red Consultancy as its first ever PR agency to keep it
ahead in the increasingly competitive quality coffee market ...
on the inherent qualities of the Costa
Coffee brand and on the company s string of 50 retail outlets across ...
13 Sep 1996
Northern Rock Building Society was the main loser - it dropped 1,345
points to -588. Wickes, the DIY ...
13 Sep 1996
| by JANET IZATT
an international brand and says he
is interested in moving into contract publishing.
For a man used ...