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NEWS: 1996 Mad cows, fat cats and blue Pepsi

brand for Omnicom s generalist PR interests which has a combined income of around pounds 90 million ... - is intended to improve recognition of the group as an international brand. Lobbyist Ian Greer ...

NEWS: VW snatches Kocks from Gerling’s grasp

. Based at Volkswagen s headquarters in Wolfsburg near Hanover, Kocks will build a new communications ...

NEWS: STOP PRESS

and Semperit brands. H considering its options for the replacement of director designate Richard ...

NEWS: Shandwick hired to counter Shell’s image problem

Shell International has called in PR firm Shandwick to re-build its dented image after the twin PR...Shell International has called in PR firm Shandwick to re-build its dented image after the twin PR disasters of Brent Spar and Nigeria. The company hired Shandwick on a project basis following informal talks with other international PR agencies. Colin Trusler, managing director ...

PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant

years for the Shell brand globally - Brent Spar and Nigeria - the company is in no mood for more ... brand s success. A life-long Shell man and qualified accountant, Goldsmith began his career ...

COMMENT: EDITORIAL; The science of conscience

that his firm is prepared to lose the pounds 100 million contract to build the Newbury bypass - which ...

COMMENT: PLATFORM; We come not to bury Chernobyl, but to explain it

building exercise for the international nuclear industry. Building up our credibility with journalists ...

NEWS: STOP PRESS

Rock Building Society has said it has no immediate plans to employ an outside financial PR agency ...

NEWS: PR EUROPE

agency in 1976 and sold it to Shandwick in 1988. The firm, which has adopted the Shandwick brand name ...

NEWS: STOP PRESS

Hasbro invites three to pitch for Play-Doh Toy company Hasbro is seeing pitches from three PR agencies for its Playskool and Play-Doh brands. Lynne Franks, Burson-Marsteller and Jackie Cooper, which already handles PR for Hasbro s Sindy doll, will pitch next week. Edelman to take ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.