to move into the Windows market to supplement its mainstay of Apple-branded software. We have a wealth ...
-to-business press relations. They are really serious about brand management and corporate image building as well ... and Arrow PR. Reporting to brand marketing manager Suzanne Bailey, Noiseworks will manage a ...
the Fujitsu brand. Sources reckon the agency s annual fee could be worth in excess of pounds 100 ... of business to business and consumer PR, he said. A lot of it is about brand recognition and competing ...
will focus on building Asymetrix s profile in the PC and IT trade press as a dynamic Internet ...
its formerly regionalised and ad hoc approach to public relations, in order to build a virtual PR ... the formidable strength of the IBM corporate brand and integrated the EMEA PR programme to focus on the promotion of this brand. Working with OA s Paris office. A year on, the network is fully ...
the field and enhance brand qualities. Firefly s approach is different again, relying on non-exclusive partnerships under the Fireworks brand. We choose two or three partners in each country and the best agency ... growth economy, the discipline continues to flourish with the big international PR brands, European ...
s new business drive. The Globalink brand will be retained at least for the first year ...
. Led by associate director David Hargreaves, one of the Firefly team s main tasks will be to build up Compuware s corporate brand in the UK. Despite turnover of dollars 614 million (pounds 409 million) last ...
. PR for Kimberly-Clark, which owns Huggies nappies and the former Scott brand Andrex, was previously ... -European corporate social responsibility drive for IBM, designed to build projects with local communities ...
Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market The continuing trough in which the Swiss economy is languishing has made life hard for the country ... the Greater Zurich Area. Another area of potential growth is in brand/product PR. I think we have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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