brand to customers. The spring campaign will highlight the fact that Adams is the only multiple ... pounds 2.5bn in sales. Karen Calderwood, brands communications director, said: Compared to other brands that excite children, such as McDonald s, there is little branding in childrenswear ...
Toscani, has been poached from designer Cerruti to spearhead the strategy to broaden the brand ... a move onto TV for the brand . It is thought that ads will continue to be created ... . It also distributes ads on postcards in bars and cafes. The move to upgrade the brand s marketing ...
to review its brand communications. A new corporate identity is expected to be unveiled in April 1997 ...
of the company has handed the task of re-positioning the brand to a team of marketers whose combined age ... -oriented brands to help him in his task of reaching the target market of 15- to 25-year-olds. MTV s UK ... by the might of Nike and Reebok, Converse - the fifth biggest brand in the world in its market, with sales ...
Womenswear brand Richards has suffered a casualty in its marketing department as a result of a...Womenswear brand Richards has suffered a casualty in its marketing department as a result of a ... relaunch. The brand, which is aimed at the more fashionable mature woman, appointed M&C Saatchi in the summer to work on advertising and brand strategy. ...
as its first victim. The number four jeans brand in the UK has axed the post formerly held ... year s spend of pounds 325,000. Future ads will be deliver the brand s rebellious image with more ... within the Pepe camp as the Virgin brand will be in direct competition. In common with other top ...
head office as head of international branding for its flagship beer. The move follows former incumbent...Whitbread s strategic development director Frazer Thompson is leaving to join Heineken s Dutch head office as head of international branding for its flagship beer. The move follows former incumbent Ronald Voorn s appointment as marketing director for all Heineken brands including Amstel beer ...
Tesco, which has already extended its brand into the Metro and Express formats, is planning a move...Tesco, which has already extended its brand into the Metro and Express formats, is planning a ... format, which completes Tesco s portfolio of brands, is to be called Tesco Plus. The supermarket ... Savacentre chain, and on Asda, which has 11 large stores and is in the process of branding them Asda ...
business his agency helped build from nothing. One of TBWA s strengths is its client relationships ... to know our whole team, to build relationships at every level, which leads to a very open way of working ... into a cohesive agency wholly-owned by Omnicom, which wants to build it into a third international ...
Smith, senior marketing executive of sister brand Lee, which is also owned by the VF Corporation ... chiefs were concerned about the emasculation of the brand after sales to women rose by 140 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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