The British Brands Group (BBG) is to undertake independent research to prove that shoppers...The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda ... come up with hard evidence of consumer confusion then new legislation to outlaw copycat brands might ...
Marks s planning team. Kristensen was brand planning manager at NatWest, responsible for the bank s brand-building campaign The Cannings . Groceries by post Greengrocery chain Out ... . Evans, 47, will be responsible for the roll-out and development of the Bella Pasta brand. He will also ...
themes of the year was brands expanding and broadening out of their core areas, acting aggressively to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank, Procter Every Day Low Pricing or Birds Eye Wall s eradicating sub-brands, we saw companies acting ...
prides itself on developing customer service along with its brand, with consumers advised by in ... -care, although it would watch how sales of George 1 went. The supermarket retailer has angered brand ... recent move was to pitch its own sub-branded spirits against International Distillers and Vintners ...
, it s intrinsic to the brand. Anderson clearly relishes the responsibility for looking after Andrex, Britain s second biggest non-food brand (after Ariel). I know it sounds a bit sad, but I love ... brand. This period, in which he launched Andrex Moist Toilet Tissue and developed the Little Boy ...
. Initiative Media discovered that advertising for this category tends to build to a peak in December ...
is to promote awareness of the brand and to increase the number of people signing up for the catalogue ... , but it is preparing to give heavyweight national TV support to the brand in the coming year for the first time ...
for the Dixons and Curry s brands. A competitor made six complaints, four of which were upheld by the ASA. One ...
series of rows this year. An unfair competition law could bring an end to disputes between brand ... momentum for an act that will rule out further spats between retailers and brand owners, such as the most ... range to brands such as Southern Comfort and Jack Daniels. The Institute of Grocery Distribution ...
brand to customers. The spring campaign will highlight the fact that Adams is the only multiple ... pounds 2.5bn in sales. Karen Calderwood, brands communications director, said: Compared to other brands that excite children, such as McDonald s, there is little branding in childrenswear ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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