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FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

Building Society web site. In addition, at the end of September, PA became a Gold Channel provider ... it as a danger to others. He says: The traditional media has to face the threat that brands are now able to reach out directly to the end user. He points to the popularity of branded services ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

Management, says: You have to build up the guilt factor . Once invites have been accepted, his company ... in June. Freud Communications spent a month transforming the derelict building into a village ...

FOCUS: THE MIDLANDS - A new view of middle England/Thanks to the fact that its manufacturing base has remained relatively intact, Midlands PR firms are finding little difficulty in attracting national and international clients. Karen Dempsey reports

in the West Midlands and we work for national brands. We are not second division teams because we choose ... , for example, is a nationally-known brand and uses Charles Barker in London for its branding and corporate PR ... . This is not the case for another national brand based in the Midlands: Boots the Chemist in Nottingham ...

Profile: Brian MacLaurin, MacLaurin Group - Cranking up the PR power/Brian MacLaurin is no timorous beastie when it comes to PR acquisitions

. The MacLaurin brand is now a group - comprising MacLaurin Communications, events company MCM Events ...

C&W urges exhibitors to make a stand for male style exhibition

as well as building its profile in the countdown to the event. The campaign will aim particularly ...

Forum: Conferences - Designed with delegates in mind/With so many conferences filling the calender, organisers are having to think carefully before commiting budget and working hard to make their event stand out. Katrina Dunbar reports

international roadshow to re-launch its premier brands last year. People were motivated by being sold ... and the aim is essentially to increase the IPC brand profile. It is going phenomenally well, we re ...

client brands centre stage at festivals

brands build credibility and if they can achieve this, they re on to a winner. If the stakes ... of consumers. If you are expert in consumer brand marketing, that expertise has to be targeted towards ... Mathieson spotted an opportunity to extend the techniques for plugging records to promoting youth brands ...

Sagar moves to Millennium Central

to be taken, it is useful to understand how the Labour Party works, said Sagar. As well as building ...

Focus: Conferences and Exhibitions - Coming up with a crowd puller/No longer the beanos of the 1980s, the new breed of conference is being viewed as a valued element of communications strategies. Sue Bryant reports

is rebuilding its conference and exhibition space, while Murrayfield in Edinburgh is building 10 boxes and 16 ... , is building a new pounds 30 million conference facility alongside the main building which will seat up ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.