to remove filtersGoldfish clinches top DM award
18 Dec 1997 | by DANNY ROGERS
SensorExcel system, topped the door-to-door category, while Audi got the judges vote for brand building ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - BRAND BUILDING
18 Dec 1997
, Tom Monk Art director: Jon Harvey WINNER Three years of brand-building activity ... commitment to the role that direct marketing can play in brand building, and clearly there is long ... years. Direct marketing has played a fundamental role in this, the brand being made accessible ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DRTV
18 Dec 1997
direct marketing with traditional advertising, brand building, telemarketing, loyalty and database ... , in part motivated to avenge gains by Murphy s the previous year, gave the brand its highest ever bi ... of activities, from questionnaires to merchandise, seeks to increase consumers involvement with the brand ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
to build business through acquisition, retention, and loyalty programmes, and the showcase of winners...to build business through acquisition, retention, and loyalty programmes, and the showcase of winners ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - ELECTRONIC MEDIA
18 Dec 1997
owners, and the brand will continue through a new car carrying its name. One of the ways in which ... an interactive Internet site. The objective was to build a relationship with an audience with which ... to be consistent with your brand values, very interactive, very involving, and great fun, with a programme ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - LOW VOLUME - CONSUMER DIRECT MAIL
18 Dec 1997
models, and to build brand equity for the launch of a new model in 2000. The agency describes ...
Virgin Atlantic in leisure push
18 Dec 1997 | by RAYMOND SNODDY
Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...
Editorial: Direct Appeal
18 Dec 1997 | by JEREMY BULLMORE
of household-name brands that have chosen to put direct marketing at the heart of their communications ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
to complaints. The agency challenged this approach, building empathy with the target audience through a ... in the economy from building society windfalls, Shelter decided to see whether some could be syphoned in its ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME
18 Dec 1997
is going to be used to enhance the brand, and to use the power of the brand across a number ... . It achieved increases in brand awareness, preference and purchase. THIRD The launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
