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Advertising Communications & Promotion Management. 2nd Edition
01 Feb 1997 | by Rossiter
in advertising. + Updated Rossiter-Percy grid tactics (Chapters 8 and 9) for brand awareness and for low ... ) The Creative Idea (8) Creative Execution Tactics: Branding and Low-Involvement Persuasion (9) Creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
