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opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually

promotional pampering, a woman s happiest moment can generate a number of brand loyalties that will last ... that brand loyalty is achieved as early as the third month of pregnancy. So in some cases you might argue ... -honoured mechanisms of ensuring a client s name and brand are well-recognised by influential professionals ...

STOP PRESS: High credit rating for Nationwide comms

Top building society Nationwide has won the Investors in People Outstanding Practice Award...Top building society Nationwide has won the Investors in People Outstanding Practice Award for the quality of its communications with its 14,000 employees. ...

Lansons hired to push Framlington ’renaissance’

Fund manager Framlington has hired Lansons Communications to build its product and corporate...Fund manager Framlington has hired Lansons Communications to build its product and corporate profile in the UK. Framlington had previously used Lowe Bell Financial, which repitched for the account. Craig Walton, Framlington s group marketing director, said: Framlington has gone through a ...

structure and muddled corporate branding made managing PR for the ROH a no-win situation, says Quentin Bell

Council? Surely they would seek to increase income by developing their brand. Where are those strategic ... , if the management structure behind it is convoluted; if the brand ethos is muddled; and if a coherent ...

Siemens seeks PR mouthpiece for mobile phone campaign

to snatch sales from top three brands Nokia, Motorola and Ericsson....as it attempts to snatch sales from top three brands Nokia, Motorola and Ericsson. Laura Holtham, UK ... Porter Novelli for the account. She intends to make a decision before Christmas. The brand ... drivers to chat to passengers about the brand. The scheme was subsequently banned by the Public ...

INTERNATIONAL: Philips opens its lines for Asian phone work

giant, is inviting pitches to find an agency to handle its brand across Asia....Philips Consumer Communications, the mobile phones and pagers division of the Dutch electronics giant, is inviting pitches to find an agency to handle its brand across Asia. Philips Asia/Pacific PR manager Isobel Cheng issued briefs within the past few weeks to a handful of agencies ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

was to sell a dream. When they began there was a heap of old, neglected buildings still occupied by someone ... to building up awareness among four groups: parents of potential pupils, the children themselves, feeder ... of the promotion Bhs stores are carrying special packs of Osram incandescent lamps and point of sale branding ...

Lobbying review at J Sainsbury

developers to build new sites in town centres. Developers now have to demonstrate that there are adequate public transport facilities when building out of town. J Sainsbury will also need to monitor ...

STOP PRESS: Hanley gets inside Outside for Spice work

with The Spice Girls, Coca-Cola brands, Radio One and Sega Games. ...

Jackie Cooper secures pole position for Foster’s F1 PR

. The lager brand has sponsored the championship since March this year and has now decided to put ... and in off-trade promotions. The agency has already worked with the Foster s brand, handling ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.