12 Dec 1997
| by MARK HUNTER
promotional
pampering, a woman s happiest moment can generate a number of brand
loyalties that will last ...
that brand
loyalty is achieved as early as the third month of pregnancy. So in some
cases you might argue ...
-honoured mechanisms of ensuring a
client s name and brand are well-recognised by influential
professionals ...
12 Dec 1997
| by IAN DARBY
Top building society Nationwide has won the Investors in People
Outstanding Practice Award...Top building society Nationwide has won the Investors in People
Outstanding Practice Award for the quality of its communications with
its 14,000 employees.
...
12 Dec 1997
| by IAN DARBY
Fund manager Framlington has hired Lansons Communications to build
its product and corporate...Fund manager Framlington has hired Lansons Communications to build
its product and corporate profile in the UK. Framlington had previously
used Lowe Bell Financial, which repitched for the account.
Craig Walton, Framlington s group marketing director, said: Framlington
has gone through a ...
12 Dec 1997
| by QUENTIN BELL
Council? Surely they would seek to increase
income by developing their brand. Where are those strategic ...
, if the management
structure behind it is convoluted; if the brand ethos is muddled; and if
a coherent ...
12 Dec 1997
to snatch sales from top three brands
Nokia, Motorola and Ericsson....as it attempts to snatch sales from top three brands
Nokia, Motorola and Ericsson.
Laura Holtham, UK ...
Porter Novelli for the
account. She intends to make a decision before Christmas.
The brand ...
drivers to chat to
passengers about the brand.
The scheme was subsequently banned by the Public ...
12 Dec 1997
giant, is inviting pitches to find an
agency to handle its brand across Asia....Philips Consumer Communications, the mobile phones and pagers
division of the Dutch electronics giant, is inviting pitches to find an
agency to handle its brand across Asia.
Philips Asia/Pacific PR manager Isobel Cheng issued briefs within the
past few weeks to a handful of agencies ...
12 Dec 1997
| by ROBERT GRAY
was to sell a dream. When they began there was a
heap of old, neglected buildings still occupied by someone ...
to building up awareness among four groups: parents of potential pupils,
the children themselves, feeder ...
of the promotion Bhs stores are carrying special packs of Osram
incandescent lamps and point of sale branding ...
12 Dec 1997
| by JULIETTE GARSIDE
developers to build new sites in town centres. Developers now have to
demonstrate that there are adequate public transport facilities when
building out of town.
J Sainsbury will also need to monitor ...
12 Dec 1997
| by IAN DARBY
with The
Spice Girls, Coca-Cola brands, Radio One and Sega Games.
...
12 Dec 1997
| by KAREN DEMPSEY
.
The lager brand has sponsored the championship since March this year and
has now decided to put ...
and in off-trade promotions.
The agency has already worked with the Foster s brand, handling ...