18 Dec 1997
| by DANNY ROGERS
SensorExcel system, topped the door-to-door
category, while Audi got the judges vote for brand building ...
18 Dec 1997
| by DANNY ROGERS
as a clever way of brand
building in a climate hostile to straightforward tobacco ads.
John ...
. If we believed one of these ads
was using a cigarette brand name to directly promote smoking, we would ...
submission to the European Council of Health Ministers that
products using cigarette brands were indirectly ...
18 Dec 1997
direct marketing with traditional
advertising, brand building, telemarketing, loyalty and database ...
, in part motivated to avenge gains by Murphy s the previous
year, gave the brand its highest ever bi ...
of activities, from questionnaires to merchandise,
seeks to increase consumers involvement with the brand ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
If you want to be a brand manager, don t go into production
first....If you want to be a brand manager, don t go into production
first.
According to our survey, no production people ever become brand
managers, while finance and human resources fare little better, each
claiming only 2% of those who end up in the job.
Most brand managers come from ...
18 Dec 1997
| by AMANDA LUTCHFORD
, reportedly worth pounds 10m, which covers
branding work for its soon-to-launch banking and telesales...Standard Life has appointed The Leith Agency to handle its
corporate advertising account, reportedly worth pounds 10m, which covers
branding work for its soon-to-launch banking and telesales
operations.
Edinburgh-based creative shop The Leith Agency, whose existing clients
include Irn ...
18 Dec 1997
| by DANNY ROGERS
. Burton will hold a 65% stake in the
company and its brands will appear in Littlewoods existing...The Burton Group and Littlewoods are launching a jointly-operated
direct home shopping company. Burton will hold a 65% stake in the
company and its brands will appear in Littlewoods existing
catalogues.
Cadbury is relaunching its Snack and Time Out brands in 1998 with new
ads through BDDP ...
18 Dec 1997
| by FABIENNE TYLER, Chair, DMA Royal Mail A
to
build business through acquisition, retention, and loyalty programmes,
and the showcase of winners...to
build business through acquisition, retention, and loyalty programmes,
and the showcase of winners ...
18 Dec 1997
| by MATTHEW HOOPER
of agency brands. How many communications organisations can say they ve
worked hard at building, developing and nurturing their brand when every
six or 12 months they re surreptitiously tacking new non ...
and skills, and building a brand that their clients and staff can
believe in. It s a case of finding your ...
18 Dec 1997
| by DANNY ROGERS
to north-west ad agency Juice, in a move to
brand its two new stations under the Galaxy banner....Chrysalis Radio has awarded the pounds 1m creative account for its
Galaxy dance music stations to north-west ad agency Juice, in a move to
brand its two new stations under the Galaxy banner.
Juice won the business after a pitch between Leeds-based agency
Poulters, J Walter Thompson Manchester ...
18 Dec 1997
| by DANNY ROGERS
Alliance s Goldfish brand.
...