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Goldfish clinches top DM award

SensorExcel system, topped the door-to-door category, while Audi got the judges vote for brand building ...

ASH fury at fag ’accessory’ ads

as a clever way of brand building in a climate hostile to straightforward tobacco ads. John ... . If we believed one of these ads was using a cigarette brand name to directly promote smoking, we would ... submission to the European Council of Health Ministers that products using cigarette brands were indirectly ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - DRTV

direct marketing with traditional advertising, brand building, telemarketing, loyalty and database ... , in part motivated to avenge gains by Murphy s the previous year, gave the brand its highest ever bi ... of activities, from questionnaires to merchandise, seeks to increase consumers involvement with the brand ...

salary survey, reveals the most and least common career paths into brand management

If you want to be a brand manager, don t go into production first....If you want to be a brand manager, don t go into production first. According to our survey, no production people ever become brand managers, while finance and human resources fare little better, each claiming only 2% of those who end up in the job. Most brand managers come from ...

Standard Life’s pounds 10m account heads for Leith

, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales...Standard Life has appointed The Leith Agency to handle its corporate advertising account, reportedly worth pounds 10m, which covers branding work for its soon-to-launch banking and telesales operations. Edinburgh-based creative shop The Leith Agency, whose existing clients include Irn ...

STOP PRESS

. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing...The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods existing catalogues. Cadbury is relaunching its Snack and Time Out brands in 1998 with new ads through BDDP ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

to build business through acquisition, retention, and loyalty programmes, and the showcase of winners...to build business through acquisition, retention, and loyalty programmes, and the showcase of winners ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

of agency brands. How many communications organisations can say they ve worked hard at building, developing and nurturing their brand when every six or 12 months they re surreptitiously tacking new non ... and skills, and building a brand that their clients and staff can believe in. It s a case of finding your ...

Juice wins radio task

to north-west ad agency Juice, in a move to brand its two new stations under the Galaxy banner....Chrysalis Radio has awarded the pounds 1m creative account for its Galaxy dance music stations to north-west ad agency Juice, in a move to brand its two new stations under the Galaxy banner. Juice won the business after a pitch between Leeds-based agency Poulters, J Walter Thompson Manchester ...

Retailers signed to A&L card deal

Alliance s Goldfish brand. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.