12 Dec 1997
| by ROBERT GRAY
was to sell a dream. When they began there was a
heap of old, neglected buildings still occupied by someone ...
to building up awareness among four groups: parents of potential pupils,
the children themselves, feeder ...
of the promotion Bhs stores are carrying special packs of Osram
incandescent lamps and point of sale branding ...
05 Dec 1997
| by JEMIMAH BAILEY
and African corporate brand building
programme....Dell Computer Corporation has appointed Fleishman-Hillard to handle
its European, Middle East and African corporate brand building
programme.
It is the first time Dell has chosen to use one agency to oversee its
corporate PR strategy across Europe, the Gulf states and South
Africa ...
05 Dec 1997
| by JULIETTE GARSIDE
Software firm Lotus Developments has taken on hi-tech PR agency
Simpson Financial and Technology PR to improve its image to potential
new staff.
Most of the major American software brands have a manufacturing presence
in Ireland and Lotus is keen to mark itself out as a challenging place ...
05 Dec 1997
| by IAN DARBY
in the Scottish media toward technology issues,
as well as the need to build a stronger presence north ...
05 Dec 1997
| by IAN DARBY
to Kinross and Render.
The agency s brief is to raise awareness of the Pace brand and to work ...
21 Nov 1997
| by IAN DARBY
brand and office management products. The
account is worth pounds 180,000 a year....Dutch software vendor Fenestrae has hired its first PR agency, Text
100 to raise awareness of its brand and office management products. The
account is worth pounds 180,000 a year.
Text will handle PR in the Netherlands, Germany, UK, France and
Belgium.
The agency will also receive a ...
21 Nov 1997
| by JULIETTE GARSIDE
on all aspects of Software AG s PR, focusing on brand
and product launches. It pitched against six ...
14 Nov 1997
in Chicago.
The trip to Number 10 went smoothly according to Holtham. Gates was
there to build up ...
14 Nov 1997
| by KAREN DEMPSEY and STEVE JOHN
the different levels,
says Cruikshanks.
It is essential to build alliances to influence the agenda ...
31 Oct 1997
| by JULIETTE GARSIDE
Computer systems consultancy Etnoteam has appointed Image Time to
raise awareness of its brand...Computer systems consultancy Etnoteam has appointed Image Time to
raise awareness of its brand as it prepares for listing on the Milan
stock exchange. Etnoteam advises businesses on creating or updating
information systems. Its turnover last year was pounds 22 million. A
four-person team will service ...