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FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

was to sell a dream. When they began there was a heap of old, neglected buildings still occupied by someone ... to building up awareness among four groups: parents of potential pupils, the children themselves, feeder ... of the promotion Bhs stores are carrying special packs of Osram incandescent lamps and point of sale branding ...

F-H clinches corporate programme for Dell

and African corporate brand building programme....Dell Computer Corporation has appointed Fleishman-Hillard to handle its European, Middle East and African corporate brand building programme. It is the first time Dell has chosen to use one agency to oversee its corporate PR strategy across Europe, the Gulf states and South Africa ...

BORDER LINES: DUBLIN - Simpson aids Lotus recruitment

Software firm Lotus Developments has taken on hi-tech PR agency Simpson Financial and Technology PR to improve its image to potential new staff. Most of the major American software brands have a manufacturing presence in Ireland and Lotus is keen to mark itself out as a challenging place ...

Text spreads network with Edinburgh launch

in the Scottish media toward technology issues, as well as the need to build a stronger presence north ...

Kinross and Render tunes into Pace Micro’s digital launch

to Kinross and Render. The agency s brief is to raise awareness of the Pace brand and to work ...

INTERNATIONAL: Fenestrae hires Text for telephony software PR

brand and office management products. The account is worth pounds 180,000 a year....Dutch software vendor Fenestrae has hired its first PR agency, Text 100 to raise awareness of its brand and office management products. The account is worth pounds 180,000 a year. Text will handle PR in the Netherlands, Germany, UK, France and Belgium. The agency will also receive a ...

Software AG adds another PR string to Arrow’s bow

on all aspects of Software AG s PR, focusing on brand and product launches. It pitched against six ...

Diary: Text 100 gets Holtham on the tracks of the world’s rich and powerful

in Chicago. The trip to Number 10 went smoothly according to Holtham. Gates was there to build up ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

the different levels, says Cruikshanks. It is essential to build alliances to influence the agenda ...

Border Lines: Milan - Image Time right for Etnoteam

Computer systems consultancy Etnoteam has appointed Image Time to raise awareness of its brand...Computer systems consultancy Etnoteam has appointed Image Time to raise awareness of its brand as it prepares for listing on the Milan stock exchange. Etnoteam advises businesses on creating or updating information systems. Its turnover last year was pounds 22 million. A four-person team will service ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.