Consider this: in the summer of 1990, according to unprompted brand-awareness indicators...words, we are using sponsorship to build awareness of the brand. But the New Year s sponsorship is a ... Consider this: in the summer of 1990, according to unprompted brand-awareness indicators ... sponsor of Italia 90, and in so doing had showed just what sponsorship was good at - raising brand ...
and drinks company overhauls its brand strategy....TMD Carat has won the media planning and buying business for the Princes Group as the food and drinks company overhauls its brand strategy. The media account, which Princes claims will be worth pounds 5 million in 1998, was previously handled by J. Walter Thompson Manchester on a full ...
coverage. The deal, worth more than pounds 1 million, will create cross-branding opportunities ... signed by Budweiser as a World Cup spokesman, will write a number of branded columns for the tabloid ... by Budweiser through on-pack promotions that carry Sun branding. News of the World will run a Fantasy ...
of Leo Burnett to its pounds 2 million full-service account. Burnetts won the canned-fish brand ... the advertising for Heinz s fish brands in France under the Petit Navire banner. The appointment of Burnetts London office will help to co-ordinate the brand across Europe, according to Ian Meadows, UK seafood ...
The Mediterranean s most sprightly pensioners reappear in the latest burst of Olivio advertising through Bartle Bogle Hegarty. The resilient elders of an Italian village reprise their roles in BBH s campaign for the Van den Bergh brand in two commercials that will break on 22 December ...
with the round 6.0 score the fresh work has achieved. Each month, Campaign selects 20 brands that have ... of the advertising (ten brands per group). Those jurors who can remember each ad give it a mark out of ten and we ... brands the jurors would be most likely to buy or use. Both Coke and Woolworths have made the top ...
appeal and a straightforward message. I should admit here that I ve been a fan of the Beck s brand ...
brand. But the best creative work is likely to be three spots from the the microchip company ...
Burnett to develop a brand-building ad campaign....Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... Lemeunier, already handles Heinz s Petit Navire fish brand. However, the new brief will focus solely on the UK market. It will be the first above-the-line promotion the brand has received since 1991 ...
Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ... such as Premier Brands and First Direct. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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